The Air Jordan 4 took the world by storm in 1989. Tinker Hatfield once again designed this shoe. The Nike Air Jordan 4 featured many new design concepts. The Air Jordans 4 again featured the air sole heel for dded cushioning and a full length midsole. The Air Jordan Retro 4 was another masterpiece to the Jordan lineup. Nike continued the Air Jordan 4 commercials with Mars Blackmon (Spike Lee) and created the famous Can/Can’t TV commercial. Spike Lee really liked these shoes personally and gave them some extra promotion in his movie Do The Right Thing.